Website marketing and search engine optimisation
We can help you get a bigger audience
There’s no need for a great looking website unless people see it. And for people to be able to see it, it has to be discoverable. And we can help you with that.
iridium peach offer website marketing and search engine optimisation services. Included with all website design is a basic level of SEO. We use in-built tools (RankMath plugin) when developing each and every page to optimise the content for a particular keyword.
The process of optimizing a website for SEO can be broken down into several steps:
- Keyword research: Identify the keywords and phrases that potential customers are using to find products or services like yours.
- On-page optimization: Optimize the content and structure of your website to match the keywords identified in step 1. This includes optimizing page titles, meta descriptions, header tags, and other on-page elements.
- Technical optimization: Make sure your website is technically sound and easily crawlable by search engines. This includes fixing broken links, improving page load times, and ensuring your website is mobile-friendly.
- Content creation: Create high-quality, informative content that is relevant to your target audience and includes the keywords identified in step 1.
- Link building: Obtain links from other websites to your site. This helps to demonstrate to search engines that other websites consider your content to be valuable and relevant.
- Measuring and analyzing: Use tools like Google Analytics to track your progress and identify areas for improvement.
- Repeat: Continuously monitor your website’s performance and make adjustments as necessary to maintain or improve your search engine rankings over time.
It’s important to note that SEO is an ongoing process, and it takes time to see results. Also, SEO best practices change frequently, so it’s important to stay current with the latest updates and trends.
There are many options available for small businesses or organizations to engage in digital marketing, some of the most popular options include:
- Search engine optimization (SEO): Optimizing your website and its content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
- Pay-per-click advertising (PPC): Advertising on search engines like Google and Bing, where you only pay when someone clicks on your ad.
- Social media marketing: Promoting your business on social media platforms like Facebook, Instagram, and Twitter.
- Email marketing: Sending promotional emails to a list of subscribers to promote products or services.
- Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience.
- Influencer marketing: Partnering with individuals who have a large following on social media platforms to promote your business.
- Affiliate marketing: Partnering with other businesses or websites to promote your products or services in exchange for a commission.
- Display advertising: Advertising on third-party websites using banner ads, rich media, and other ad formats.
- Video marketing: Creating and distributing videos on platforms like YouTube and Vimeo to promote your business.
- Mobile marketing: Reaching customers through SMS, mobile apps, and other mobile-specific channels.
It is important to note that not all digital marketing channels will be suitable for every business, so it is important to carefully consider which channels will be most effective for your specific business, audience, and goals.