Picking the best domain name

It’s a difficult task.

When choosing a domain name for an Australian small business or organization, there are several things to consider:

  1. Relevance: The domain name should be relevant to the business or organization and be easy to remember.
  2. Branding: The domain name should align with the branding and messaging of the business or organization.
  3. Search Engine Optimization (SEO): The domain name should include keywords relevant to the business or organization in order to improve SEO.
  4. Availability: The domain name should be available for registration and should not infringe on any existing trademarks or copyrights.
  5. Extension: The domain name should have the right extension like .com.au, .com, .net.au etc.

It’s not always possible to get the perfect domain name as often it might be taken. In such case, businesses or organizations may need to consider alternative domain names or variations of their desired domain name.

What are TLD’s and are they worth considering?

In recent years, new top-level domains (TLDs) such as .xyz, .io, and .tech have become increasingly popular among businesses and organizations. These new TLDs can offer unique and memorable domain names that may not be available with traditional TLDs such as .com or .com.au.

However, it’s worth considering the potential impact on SEO, as Google does not treat all TLDs equally and the new TLDs may not be as well-established and recognized by users. Additionally, some new TLDs may have a higher annual renewal cost than traditional TLDs.

Using new TLDs can be a way to stand out from the crowd, but it’s important to weigh the pros and cons before making a decision. If a business or organization wants to establish a strong online presence, it’s best to use a TLD that is well-established and easily recognizable by the target audience.

In most cases, .com and .com.au TLDs are considered more trustworthy and authoritative by users and search engines. It is also helpful if the domain name is easy to remember and is closely related to the brand and the industry.

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